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East China’s Jiangsu province reported booming retail sales during the annual Dragon Boat Festival holiday that lasts from Thursday to Saturday. Let’s take a close look.

During the Dragon Boat Festival holiday, various shopping malls and supermarkets in Xinjiekou of Nanjing launched a series of consumer promotion activities that include profit sharing promotions, limited product surprises, new popular cuisine, and themed shopping festivals.

“I bought shoes and pastries. I came from Nantong today, and Xinjiekou is indeed the number-one shopping destination in China. The atmosphere is very good, and there are many customers, so there is a queue everywhere”, a tourist from Nantong said.

“We recorded that the sales growth rate was larger than that of Dragon Boat Festival in 2019 and 2022. In particular, many customers from other places brought their families to join in shopping. Jewelry, beauty, and sports shoes for women were among the sought-after items’, Wang Mingyao, Senior Director of the Planning Department of Nanjing Xinbai Co., Ltd., said.

During the Dragon Boat Festival holiday, major shopping destinations in Jiangsu launched trendy and interesting activities by creating fresh and diverse scenes so as to have presented a shopping feast for citizens and tourists.

During the Dragon Boat Festival holiday, major scenic spots in Jiangsu provided cultural and tourism consumption feasts. Lianyungang, Changzhou, and Taizhou held dragon boat races, making this ancient sport with a history of over 2000 years find widespread popularity. The dragon boat race held in Xuanwu Lake Park in Nanjing invited 12 dragon boat teams from universities and enterprises, stimulating the holiday consumption.

“Xuanwu Lake Scenic Area received 250 thousand tourists during the Dragon Boat Festival holiday, up 123% year on year. The scenic area recorded an operating income of approximately 2.345 million yuan, an increase of 50% compared with 2019”, Dai Meng, Xuanwu Lake Park Administration, said.